Loyal casino. This study examines the antecedents and consequences of commitment to hotel casinos targeting local customers. To accomplish this goal, a model of loyalty was developed and tested to understand the behavioral outcomes (benefits) of building relationships with lo- cal customers and what elements contribute to these behavioral outcomes. The results of path analysis showed that emotional attachment is a key mediating variable between attitudinal antecedents (trust and switching costs) and behavioral variables (proportion of visit, word of mouth, cooperation, time spent in casinos, and other product usage). The most influential variables on behavioral outcomes of loyalty were found to be trust and emotional attachment. The study contributes to services and casino marketing by validating empirical linkages in gaming context and providing empirical support for conceptualized differential effects of trust and switching cost on emotional attachment and behavioral outcomes of loyalty in services marketing literature. Theoretical and practical implications and future research issues are discussed. Kamil kocda seyahatim sikintili gecti bir daha dovbe ettim ya bu yolcular sabahin onbirinde bindi deyim en az uc yerde kisada olsa mola yani ihtiyac gibi gereksinmeleri olabilir diye dusunmesi gerek personelinizin sahsen ben cok sikinti yasadim cok af buyurun altima kaciriyordum ne zaman umraniyeye yolcu indirmek icin girdi bir of cektim lutfen o personelinize bu gibi hallerden duyarli olmalarina ozen goster melerini onemle riica ederim 2 loyal 6 yıl önce (09-03-2018) ÇKS KAYITLI ÇİFTÇİLERE KAPSAM DIŞINDAYDI.
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Loyal casino. This study examines the antecedents and consequences of commitment to hotel casinos targeting local customers. To loyal casino accomplish this goal, a model of loyalty was developed and tested to understand the behavioral outcomes (benefits) of building relationships with lo- cal customers and what elements contribute to these behavioral outcomes. The results of path analysis showed that emotional attachment is a key mediating variable between attitudinal antecedents (trust and switching costs) and behavioral variables (proportion of visit, word of mouth, cooperation, time spent in casinos, and other product usage). The most influential variables on behavioral outcomes of loyalty were found to be trust and emotional attachment. The study contributes to services and casino marketing by validating empirical linkages in gaming context and providing empirical support for conceptualized differential effects of trust and switching cost on emotional attachment and behavioral outcomes of loyalty in services marketing literature. Theoretical and practical implications and future research issues are discussed. © 2003 International Council on Hotel, Restaurant and Institutional Education.. Info getir com.
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